Real Talk – Acknowledging the Obvious
Let’s be honest for one minute. If you’re site was created in the 1990’s, you should call me ASAP. If you’re site is more than 3 years old (with minimal to no updates), you’re most likely due for a website makeover. How does Google stay so far ahead of the competition? How does Apple and Samsung stay on top of the mobile device competition? The answer is easy. Innovation equals success. The companies that stay ahead of the competition with the latest programming techniques, pricing strategies, marketing strategies, and more, will most likely rule their respective business class. So how does this tie into web design?
Recognizing old elements that should be updated…
We’ll skip the intro and move directly into practical examples.
Older designs used strict measurements of width and sometimes width. This allowed designers to have maximum control over the appearance of their designs across multiple browsers. However, this technique proved very inefficient once monitors moved from traditional sizes to much wider (and larger) models. On a monitor with a maximum resolution of 1,000 pixels, a fixed layout of 1,000 pixels would look perfectly fine. However, on a monitor that stretches to over 1,900 pixels, this same layout would appear much smaller with tons of empty space on both sides of the layout. We won’t address how the design would look on the mobile phones, tablets, etc… So what’s the solution? View our blog on CSS Layouts for more information.
Excessive Stock Photography
For about 3 mins, generic stock photography reigned supreme. Unfortunately, it didn’t take long for designers, clients, and web visitors to grow tired of the same recycled images from site to site. Personally, I knew it was time to move on when I purchased a piece of software that had a very popular stock image of a young lady on the cover. At that point I started to recognize this technique as a very lazy, lack of creativity approach to designing a site. Now, I’m not discounting stock photography as a whole. I still make use of stock photos sparingly. However, most designers have transitioned to more creative photos. If your site is stock photography heavy, contact us.
Both HTML and CSS have been around for a very long time. Both are updated occasionally with new, more efficient programming code. Currently, the most recent version of HTML is referred to as HTML5. Likewise, the most recent version of CSS is CSS3. While there aren’t many security risks associated with these two languages, each provide additional features and functions that are not possible with older versions.
The Bottom Line
Your website should be properly maintained and updated by a professional who will ensure that you are compliant with both modern programming code AND recent Search Engine Optimization techniques. A professional designer can ensure that your user experience is both easily navigable and easily understood. Contact us for more information on updating your web site and SEO.
Marwebco® is a results driven Atlanta based Design & Marketing firm. Our Web Design, SEO, & Marketing solutions empower clients to maximize earning potential. Our extensive design portfolio contains hundreds of examples of high quality, SEO optimized, Responsive web sites.
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